Ecoled Sponsor the Small and Powerful: EcoLED News
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Ecoled Sponsor the Small and Powerful

We've supported the production of Toyota's latest short film, which is part of a series of promotional videos that challenge the strengths of the Hilux truck.


In the latest challenge, Toyota took inspiration from their famous 1980s stunt in which a fleet of miniature radio-controlled Tamiya Bruiser models successfully hauled a full-sized Hilux. Fast Forward to today and the Hilux has become a much bigger and heavier vehicle; raising serious questions as to whether the miniature machines could repeat the feat.

We wanted to get involved and show our support for the miniature Tamiya Bruisers, which were proving that just because they’re small doesn’t mean they’re not powerful; an ethos that we apply to the design of our miniature downlights.

We supplied custom graphics for the cars and fitted them with miniature LEDs and working indicators. They were ready to take on the challenge. 

The Toyota team then calculated that the Hilux Invincible Double Cab has a gross weight of 3.21 tonnes; each radio-controlled Tamiya Bruiser can generate 2kg of pulling force, so between them 15 cars have 30kg of muscle, when exerting maximum power on a flat surface – theoretically enough to set the Toyota rolling.

Was it a success? Watch the video to find out. 


Find out more about the challenge at: